Privacy Policy


• WHO WE ARE. We are Outra História de Moda Lda, and we treat your personal data as co-responsible for the processing. This means that we are jointly responsible for the way we treat and protect your data.
• WHAT WE USE YOUR DATA FOR. We will use your data (collected online or in person), among other purposes, to manage your registration as a user, to manage your purchases of products or services, to answer your questions and, if you wish, to send you personalized communications.
• BECAUSE WE USE YOUR DATA. We have the right to process your data for several reasons. The main reason is our need to process your data to execute the contract you agree to enter into with us when you register and when you make a purchase or enjoy any of our services or features. We also use your data for other reasons, such as to answer your questions or to send you newsletters, which you have requested to send.
• WHO WE SHARE YOUR DATA WITH. We share your data with service providers who provide us with assistance or support, these being companies that are part of the Outra História de Moda Lda Group or third party suppliers.
• YOUR RIGHTS. You have the right to access, rectify or delete your personal data. In certain cases, you are granted other rights, such as, for example, the right to object to the use of your data or the transfer of your data, as explained in more detail below.

We advise you to read our Privacy and Cookies Policy in full, below, in order to better understand how we will use your personal data and what your rights are in relation to your data.

2. WHY DO WE PROCESS YOUR PERSONAL DATA? Depending on the purpose for which we process your data at any given time, as explained below, we need to process some data which, in general, will be, depending on each case, the following:
• Your identification data (for example, your name, image, surname, language and country from which you interact with us, contact details, etc.);
• economic and transaction information (for example, your payment or card details, information relating to your purchases, orders, returns, etc.);
• connection, geolocation and/or navigation data (e.g. location data, device identification number or advertising ID, etc.):
• commercial information (for example, if you have subscribed to our newsletter),
• information about your tastes and preferences.

Remember that, when we ask you to fill in your personal data to give you access to any functionality or service on the Platform, we will mark certain fields as mandatory, as this is the information we need to be able to provide you with the service or give you access to the functionality in question. Please note that if you decide not to provide such data, you may not be able to complete your user registration or you may not be able to enjoy these services or features.
In specific cases, a third party may have provided us with information about you when using a feature or service on the Platform, for example, by sending a gift card or sending an order to your address.
In these cases, we only process your data when this is relevant to the functionality or service, as mentioned in this Privacy and Cookies Policy. In other cases, we may collect information passively, as we may use tracking tools, such as browser cookies and other similar technologies on our Platform and in the communications we send you.
Depending on the way you interact with our Platform, that is, depending on the services, products or functionalities you wish to enjoy, we will process your personal data for the following purposes:
To manage your registration as a user of the Platform
If you decide to become a registered user of our Platform, we need to process your data to identify you as a user of the Platform and to give you access to its various functionalities, products and services that are available to you as a registered user. You can cancel your registered user account by contacting us through Customer Support.
We hereby inform you that the data we collect regarding your activity, which was collected through the different channels of the Platform and which includes your purchases, will remain linked to your account so that it is possible to access all the information jointly. .

For the development, fulfillment and execution of the purchase or service provision contract you entered into with Us on the Platform
This purpose includes the processing of your data, in particular: ▪ To contact you regarding updates or informative communications related to contracted features, products or services, including quality surveys and to establish a level of customer satisfaction with the service provided.
To manage payment for the products you purchased, regardless of the payment method used. For example:

• If, when purchasing any of our products through the website, you choose to activate the functionality to save your payment details and shipping address for future purchases (whenever this option is available), we will have to process the indicated data to activation and development of this functionality. Consent to activate this functionality allows your payment details to automatically appear in subsequent purchases so that you do not have to re-enter them in each new process, and these details will be considered valid and valid for subsequent purchases. You can modify or delete your payment details at any time through the payment information section, both in your registered user account on the Website and in the My Account section of the App.
• To activate the necessary mechanisms to prevent and detect unauthorized uses of the Platform (for example, during the purchase and return processes and also to prevent potential fraud committed against you and/or us. If we consider that the transaction may be fraudulent , or if we detect abnormal behavior that indicates an attempt to fraudulently use our features, products or services, this treatment may have consequences such as, for example, blocking the transaction or deleting the user account.
• Manage possible exchanges or returns after you have made a purchase and manage requests for information about the availability of items, product reservations through the Platform, or provide services related to the PersonalTailoring functionality, depending on their availability at any given time .
• For billing purposes and to provide you with receipts and invoices for purchases you made through the Platform.
• To ensure that you are able to use other available features or services, such as purchasing, receiving, managing and using the Gift Card, or the Gift Voucher, and to provide you with access to and use of the WiFi that we make available to our customers in the Store Physical.

To satisfy requests or requests made through Customer Support channels
We only process personal data that is strictly necessary to manage or resolve your request or request. If you contact us via telephone, the call may be recorded for quality purposes and so that we can respond to your request. If this is available and you choose to use WhatsApp as a channel to communicate with Customer Support, we will share your phone number with WhatsApp Inc. (a company based in the USA) to confirm that you are a user of this service. We recommend that you check your privacy settings and read WhatsApp's privacy policy for more detailed information about WhatsApp's use of the personal data of users who use its services. If you choose to communicate with Customer Support through a social network's chat service, if this service is available, some of your personal data, such as your name, will be imported from your social network or employee account. Furthermore, please note that the data you submit on this service will be available to your social network or collaborator and will be subject to their respective privacy policies. Therefore, we recommend that you check your privacy settings and read the privacy policies of the social network or contributor to obtain more detailed information about their use of your personal data when using their services,

For marketing purposes.
This purpose includes the processing of your data, mainly to:
• To personalize the services we provide to you and to be able to formulate recommendations based on your interactions with us on the Platform and an analysis of your user profile (for example, based on your search and purchase history).
• If and when you subscribe to our Newsletter, we will process your personal data to manage your subscription, including to send personalized information about our products or services through various means (such as email or SMS). We may also make this information available to you via push notifications. if you have activated them on your device.

o In this sense, please bear in mind that this data processing involves analyzing your user or customer profile to determine what your preferences are and therefore which products and services best suit your style when we send you information. For example, based on your shopping and browsing history (i.e., based on the items you have uploaded), we will make suggestions about products that we think may interest you and, if you are a registered user, we will facilitate the "recovery" feature. cart".
o Remember that you can unsubscribe from the Newsletter at any time without any cost through the "Newsletter" section of the Platform, in addition to canceling through the instructions we provide you with in each communication. If you do not wish to receive push notifications, you can disable this option on your device.

• Show you ads on the internet, which you may see when you visit websites and apps, for example on social media. The advertising you see may be random, but on some occasions it may be advertising related to your preferences or purchasing and browsing history.

o If you use social networks, we may provide companies with which we collaborate with certain information that allows them to present you with advertising from our brand and, in general, offer you and users like you advertising that takes your profile into account on the social networks in question. If you want information about the use of your data and how advertising works on social media, we recommend that you review the privacy policies of the social media pages on which you have profiles.
o We also use your data to perform segment analysis and measurement of the advertising we show to users on some of our collaborators' platforms. To this end, we collaborate with these third parties who offer us the necessary technology (e.g. cookies, pixels, SDK) to use such services. Please remember that although we do not provide personally identifiable information to these employees, we do provide them with some form of identifier each time (e.g., a device-associated advertising ID, an identifier associated with a cookie, etc.). If you would like to receive more information in this regard, please consult our Cookies Policy. Likewise, you can delete your advertising ID or disable personalized advertising on your device.

• Data enrichment: When we gather your personal data from a variety of sources, we may consolidate it under certain circumstances with the aim of improving our understanding of your needs and preferences relating to our products and services (including analytics purposes). , generation of user profiles, marketing studies, quality surveys and improving our interactions with our customers). This refers, for example, to how we combine your information if you have a registered account and, using the same email linked to your account, make a purchase as a guest, or for information that is automatically compiled (such as IP and MAC addresses or metadata) that we may link to information that you provide to us directly through your activity on the Platform or in any of our stores (for example, information related to your purchases, whether in physical stores or online, your preferences , etc.).
• Carry out promotional actions (for example, to organize competitions or to send the list of saved articles to the email address you provided to us). By participating in any promotional action, you authorize us to process the data you have made available to us depending on the promotional action and to communicate it through various means such as social networks or on the Platform itself. In each promotional action you participate in, the terms and conditions will be available through which we will provide you with more detailed information about the processing of your personal data.
• Disseminate on the Platform, or through our social media channels, photographs or images that you have shared publicly, whenever you give us your express consent for this purpose

Analysis of functionality and quality to improve our services
If you access our Platform, we inform you that we will process your browsing data for analytical and statistical purposes, that is, to understand how users interact with our Platform and with the actions we implement on other web pages and apps, so that we can improve our services. In addition, we will occasionally carry out surveys and quality actions designed to understand the level of satisfaction of our customers and users and to detect areas in which we can improve.

1. Manage your registration as a user of the Platform
The processing of your data is necessary in accordance with the terms that regulate the use of the Platform. In other words, in order to register as a user on the Platform, we need to process your personal data, otherwise we would not be able to manage your registration. We consider that we have a legitimate interest in associating your account with your purchases and the data collected through different Platform channels regarding your activity.
2. Development, fulfillment and execution of the purchase or service provision contract
The processing of your data is necessary to conclude a purchase or service contract with you. Certain data processing related to the purchase process is activated only because you request or authorize it, such as storing payment data for future purchases, or processing data necessary to read receipts through the Wallet section of the App , or to provide you with Back Soon / Back Soon features (where such features are available). In these cases, our processing of your data is based on your own consent. Furthermore, we process your location data whenever you give us your consent to do so, so that we can provide you with specific services through the App when you visit some of our Physical Stores. We consider that we have a legitimate interest in carrying out the necessary checks to detect and prevent potential fraud or fraudulent uses of the Platform, such as when making a purchase or return. We understand that the processing of this data is positive for all parties involved: for you, as it allows us to take measures to protect you against fraud attempts perpetrated by third parties; for us, as it allows us to prevent unauthorized uses of the Platform; for all our customers and society, as it also protects their interest by ensuring that fraudulent activities are discouraged and detected when they occur.
3. Customer Support
We consider that we have a legitimate interest in responding to requests or questions that you ask us through the various existing contact channels. We understand that the processing of this data is also beneficial for you, as it allows us to properly assist you and respond to requests made. When you contact us, in particular, to manage incidents related to your order or the product/service purchased through the Platform, the processing of your data is necessary to conclude the purchase and sale contract. When your request is related to the exercise of the rights we inform you about below, or complaints related to our products or services, we are legally authorized to process your data for the purposes of complying with our legal obligations.
4. Marketing
The basis of legitimacy for processing your data for marketing purposes is the consent you give us, for example, when you accept to receive personalized information through different means, when you authorize the sending of push notifications on your device, when you configure it in the device settings your device, when you give your consent through the cookie settings or when you accept the terms and conditions to participate in a promotional action or to publish your photographs on the Platform or on our social media channels. In order to provide you with personalized services or to present you with personalized information, on our Platform or on those of third parties, and for data enrichment purposes, we consider that we have a legitimate interest in defining a profile with the information we have about you (such as your history navigation, preferences or purchases) and the personal data you provided to us, such as age group or language, as we understand that the processing of this data is also beneficial to you because it allows you to improve your user experience and access information in accordance with your preferences.
5. Analysis of functionality and quality
We consider that we have a legitimate interest in analyzing the functionality of the Platform and the level of user satisfaction as we understand that the processing of this data is also beneficial for you because the purpose is to improve the user experience and offer a higher quality service.

The retention period for your data will depend on the purposes for which we process it, as explained below:

1. Manage your registration as a user of the Platform
We will process your data for as long as you remain a registered user (that is, until you decide to cancel your subscription).
2. Development, fulfillment and execution of the purchase or service provision contract
We will process your data for as long as necessary to manage the purchase of the products or services you have purchased, including possible returns, complaints or claims associated with the purchase of the product or service in question. Sometimes, we will only process the data until the moment you decide, as is the case with payment data that you have asked us to store for future purchases (where this functionality is available).
3. Customer Support
We will process your data for as long as necessary to fulfill your request or request.
4. Marketing
We will process your data until you unsubscribe from the newsletter. Therefore, we will show you personalized advertising until you change your device, browser and/or cookie settings to revoke the corresponding permission. If you participate in promotional actions, we will retain your data for a period of six (6) months from the end of the action.
5. Analysis of functionality and quality
We will process your data sporadically during the time we carry out a specific action or quality survey or even anonymize your browsing data.
Regardless of whether we process your data for the time strictly necessary to fulfill the corresponding purpose, we will subsequently keep it duly stored and protected for as long as responsibilities arising from the processing may arise, in accordance with the legislation in force at any given time. When each of the possible actions expires, we will delete the personal data.

To fulfill the purposes indicated in this Privacy and Cookies Policy, it is necessary for us to give access to your personal data to entities of the Outra História de Moda Lda Group and to third parties that provide us with support in the services we offer you, namely:
• Financial Institution,
• anti-fraud prevention and detection entities,
• analytical and technological service providers,
• logistics, transport and delivery service providers and partners and/or their respective partner establishments,
• service providers related to customer support,
• service providers and collaborators related to marketing and advertising, such as advertising agencies and partners or social networks, who, in certain cases, may act as joint data controllers.

For reasons of service efficiency, some of the providers mentioned are located in territories outside the European Economic Area that do not provide a level of data protection comparable to that of the European Union. In these cases, we inform you that we transfer your data with appropriate guarantees and always ensuring the security of your data, using the most appropriate international data transfer tools, such as, for example, those provided for in the Standard Contractual Clauses, and, if applicable, if applicable, additional measures. You can consult the content of the so-called Model Contractual Clauses at the following link: personaldata-third-countries_en

In the event that we sell or transfer all or part of our business or assets to another company within or outside the Group, or any other business transaction carried out as a result of corporate reorganizations, we may disclose your personal data to the potential recipient of that business. or assets. If such a sale or transfer occurs, we will use reasonable efforts to ensure that the transferee uses the personal data you have provided to us in a manner consistent with our Privacy and Cookies Policy. In this case, we will consider that we have a legitimate interest consisting in the reorganization of our corporate structure.
Furthermore, if you choose to use the Platform in different markets (by creating registered user accounts in different markets with the same email address), we may need to disclose or transfer information associated with your account or to its activity for the brand companies operating in these markets, to the extent that they are directly involved in achieving any of the purposes described in section 2. We consider this to be necessary in accordance with our mutual preferences and interests


We are committed to respecting the confidentiality of your personal data and guaranteeing you the exercise of your rights. In this sense, we, the Co-Responsible for the Processing, have agreed that you can exercise your rights at no cost by sending us an email to a unique email address (tendências.onlinestore@gmail.comL), simply indicating the reason for your request and the right you wish to exercise. If we consider it necessary to identify you, we may request a copy of an identification document.

Furthermore, we may give you the possibility to exercise your rights and set your privacy preferences when using some of our services or by providing specific channels on our Platform.

In particular, regardless of the purpose or legal basis under which we process your data, you have the right to:
• To be informed at the time of collection or processing of your personal data regarding the purpose of the processing, the person responsible for processing the data, which entities your data may be communicated to, which data will be collected and the conditions of access and rectification thereof.
• Request access to your personal data that we have. Please note that, if you are a registered user on the Platform, you can also consult this information in the section corresponding to your online account.
• Request that we rectify the data we have. Remember that if you are a registered user of the Platform you can also access the section corresponding to your personal data in your account to change or update your personal data. In any case, please bear in mind that, by actively providing us with your personal data in any way, you guarantee that they are authentic and accurate and undertake to notify us of any change or alteration thereto. Any loss or damage caused to the Platform or to the person responsible for the Platform or to any third party resulting from the communication of incorrect, inaccurate or incomplete information on the registration forms will be the sole responsibility of the user. Remember that, as a general rule, you should only provide us with your own personal data, not those of third parties, unless otherwise provided in this Privacy and Cookies Policy.
• Ask us to delete your data to the extent that it is no longer necessary for the purpose for which we need to continue processing it, as explained above, or when we are no longer legally authorized to process it
• Request that we cancel or limit the processing of your personal data, which means that in certain cases you can ask us to temporarily suspend the processing of data or its retention beyond the necessary time.
If you have given us your consent to process your data for any purpose, you also have the right to withdraw it at any time. Some of the ways in which you can revoke your consent are detailed in section 2, in which we explain the purposes of processing your data.
If you do not want your information to be sent to third parties to serve you advertisements, you can exercise this right through various means, such as, for example, changing your preferences on your device and browser and/or changing your cookie settings, consulting the privacy policies and settings of the social networking sites on which you have profiles or by sending us an email to the address mentioned above informing us about your request,
When we obtain legitimacy to process your data through your consent or for the purposes of the contract, as explained in section 3, you will also have the right to request the portability of your personal data. This means that you will have the right to receive the personal data you have made available to us in a structured, commonly used and machine-readable format, so that you can transmit it directly to another entity without any type of impediment on our part.

Furthermore, where the processing of your data is based on our legitimate interests, you have the right to object to the processing of your data. Finally, we inform you that you have the right to lodge a complaint with the data protection supervisory authority, namely:
• The authority of the country in which the retail company is located:


We provide functionalities or services that require us to process personal data from a third party who, as a user or customer, must provide us with, for example, in the case of activating and sending the Gift Card or managing the Gift Voucher order (whenever these functionalities are available), or when you authorize a third party to pick up an order in our stores or partner establishments. If you provide us with third party personal data or if it is necessary for us to request it so that a third party can collect an order on your behalf, you confirm that you have informed the third party in question of the purposes and manner in which we process your personal data.

If a third party has provided us with your data, or if you have provided it to us as part of a functionality or service requested by one of our users, we will use it to manage the functionality or service in question in each case, within within the limits of the purposes listed in this Privacy and Cookies Policy, a link to which is always included in our communications.

We may change the information contained in this Privacy and Cookies Policy whenever we deem appropriate. If we make these changes, the user will be notified by various means through the Platform (for example, through a banner, a pop-up or a push notification) or by message to their email, when the changes in question are relevant to your privacy, so that you can review them, evaluate them and, if applicable, contest or cancel any service or functionality. In any case, we advise you to periodically consult this Privacy and Cookies Policy in case minor changes or interactive improvements have been introduced; We remind you that this Policy is always available for information on our website and on our App.

We use cookies and similar devices to facilitate your navigation on the Platform, understand how you interact with us and, in certain cases, be able to show you advertising based on the analysis of your browsing habits. Read our Cookies Policy to better understand the cookies and similar devices we use, their purpose, how to manage your preferences and other useful information.

In this Cookies Policy you will find information about our use of cookies and similar devices that are installed on our customers' and users' terminals. Occasionally, the use of cookies may be related to the processing of personal data, so we recommend that you consult our Privacy Policy, available on our Platform, if you want information about how we use the personal data of our customers and users, about how to exercise your rights or about the terminology we use to refer to our Platform (Website, App or Physical Stores).
A Cookie is a small text file that a website, app or other platform stores on your computer, tablet, smartphone or any other similar device, with information about your browsing and use, as a label that identifies your device. Cookies are necessary, for example, to facilitate navigation and understand how users interact with platforms, in order to improve them. They are also very useful for displaying advertising according to user preferences, as well as for other purposes described below. Cookies do not harm your computer or device.
When we talk about "Cookies" we also refer to other similar technologies for installing and/or collecting information on your device (such as flash cookies, web beacons or bugs, pixels, HTML5 [local storage] and SDK technologies for app formats). Furthermore, the term “Cookies” is also applicable to the use of fingerprinting techniques, that is, techniques for combining information that help us identify your device. Occasionally, these technologies work together with cookies that compile and store information, either to provide you with certain functionalities or services on our Platform, or to present you with third-party advertising compatible with your browsing.
This explanation is an overview of what is meant by Cookies, for informational purposes only. The specific Cookies we use are described in the cookie configuration panel, accessible on our Platform.
What types of Cookies are there?
This section provides an overview of the types of Cookies that can be used in an online environment.
Depending on their owner, Cookies can be classified into:
a) Own cookies: These are those that are sent to the user's computer or device from equipment or domain managed by the publisher itself and from which the platform or service requested by the user is offered.
b) Third-party cookies: These are those that are sent to the user's computer or device from equipment or domain that is not managed by the publisher, but by another entity that processes the data obtained through cookies.
Depending on their purpose, Cookies can be classified into:
a) Strictly necessary cookies (technical): These are those that allow the user to navigate through a website, platform or application and use the different options or services that exist there, such as controlling traffic, identifying data or the session , access restricted access sections or content, remember the elements that make up an order, carry out the purchase process for an order, manage payments, control fraud linked to the security of the service, use security elements during browsing, request registration or participating in an event, storing content for broadcasting videos or sound, enabling dynamic content (for example, text or image loading animation) or sharing content via social networks. Technical cookies, being strictly necessary, are automatically downloaded whenever they are necessary to display the platform or provide the service requested by the user.
b) Functionality or personalization cookies: these are those that allow the user to remember information so that they can access the service or platform with specific characteristics capable of differentiating their experience from that of other users, such as, for example, language, number of results to be displayed when the user performs a search, the appearance or content of the service depending on the type of browser used or the region from which the service is accessed, etc. Failure to accept these Cookies may result in slow website performance or poorly adapted recommendations.
c) Analysis cookies: These are those that allow quantifying the number of users, the sections visited on the platform and the way they interact with it, in order to carry out statistical measurement and analysis of the use made by users, with the aim of introducing improvements , depending on the analysis of usage data from users of the platform or service.
d) Behavioral advertising cookies: These are those that store information on users' behavior, obtained through continuous observation of their browsing habits, which allows the development of a specific profile to show advertising based on it. These cookies allow the management, in the most efficient way possible, of advertising spaces eventually included by the publisher, directly or in collaboration with third parties.
What are Cookies used for on our Platform?

Cookies are an essential part of the functioning of our Platform. The main purpose of our Cookies is to make your browsing experience easier and more efficient. For example, they are used to remember your preferences (language, country, etc.) during browsing and on future visits. We also use our Cookies to continually improve our services and the Platform, as well as to offer you personalized advertising based on your browsing habits.
In any case, the Cookies we use never store sensitive information, such as passwords, credit or debit card details, etc.

Who uses the information stored in Cookies?
The information stored in our Platform's Cookies is used exclusively by us, with the exception of the Cookies identified in section 2 as “Third-party Cookies”, which are used and managed by external entities to provide us with services designed to improve our services and experience. user when browsing our Platform. Additional information available in the Cookies configuration panel, accessible at any time on our Platform.